As you may know, Valentine’s Day is one of the biggest shopping holidays of the year. Retailers both off and online are gearing up their operations to prepare for a surge of orders. The most popular categories of products include flowers, candies, jewelry, clothing, hobbies, electronics, travel, home décor, adult & lingerie, books, music, health, and even pets. Some people really go all out looking for the perfect gift – so even if you wouldn’t consider your products to be “romantic” you may still be able to capitalize on Valentine’s Day opportunities with the right preparation. Here are some quick tips you can use to boost your sales for Valentine’s Day.
Whether it’s bundled products, discounts, or free shipping, let customers know what kinds of deals or specials you’ll be running for Valentine’s Day. Post in your social media channels, send an email blast, place banner ads on your site, send push notifications (if you have an app), and do anything else you can think of to get the word out.
Make it easy for users to share items from your website on Facebook, Twitter, and Pinterest. This can help spread the word about your Valentine’s Day specials, and increase referral traffic. In addition to having social media buttons on product pages, prompt customers to share their purchases once the checkout process is complete.
Product recommendations based on users browsing habits should already be implemented on your site, but it’s especially important for Valentine’s Day because of the increased traffic and shoppers expanded budgets. If your recommendation system is in good shape, you may see an increase in the average order value.
According to CNN, more than 40% of Valentine's gifts will be purchased on a mobile device. You’ll need to make sure that your mobile site is up to snuff. Additionally, your checkout process should be streamlined and so should your site’s user experience. Improving your web optimization is a tall order right before Valentine’s Day, but improve what you can and take note of what needs to improve for next year – or better yet, holiday season 2015.