A mobile-friendly site is required for growing your ecommerce site and increasing sales. Research from PayPal indicates that ecommerce on mobile devices is growing at three times the rate of ecommerce overall. Supporting this is a study from Google claiming that 88% of local searches are done on smartphones. What’s more, Google uses “mobile-friendliness” as a factor in deciding how well a page ranks in search results. Making sure that your ecommerce site is compatible with mobile devices is critical for maintaining a good shopping experience for your current customers, as well as getting in front of new customers searching for the products you sell.
Luckily, judging the quality of your site from a mobile perspective is easy. For starters, use Google’s Mobile-Friendly Testing tool – which will analyze your site and provide basic recommendations for making it more mobile-friendly.
If your website has many issues that keep it from being mobile-friendly, it’s worth considering redesigning your site to be responsive. A responsive design means that the site interface can automatically scale itself to fit any screen, from desktop, to tablet, to smartphone. Not only does it standardize the user experience across all types of devices, but it’s a great way to improve your site’s presence among mobile users.
Shifting your site’s focus to mobile requires resources. But as mobile trends continue to increase, getting an early start now may set you up for greater success in the future.