Free shipping is a surefire way to increase sales numbers, but it can be a costly promotion if it’s an ongoing offer. Luckily, there are many different ways you can incorporate free shipping, and some cost less than others. Following are a few ideas you can use to offer free shipping at a reasonable cost.
Start with economy shipping
Most customers don’t have high expectations from free shipping – it is free, after all. Consider making slower, economy shipping free, but charging extra for faster shipping options.
Establish a free shipping threshold
According to a survey from UPSPulse of the Online Shopper, 93% of online shoppers are willing to take action in order to qualify for free shipping. Think about what threshold a customer would have to meet in order to make free shipping easier for you. In most cases, a minimum order value works for both ecommerce businesses and customers.
Encourage brand loyalty
If free shipping is still not something you can realistically offer to all of your customers, offer it as a loyalty-related perk – remember: keeping a recurring customer is always cheaper than attracting a new one. Some ideas for loyalty criteria include:
- Signing up for your email list
- Completely filling out an account profile
- Completing X number of orders
- Referring new customers
Offer free returns
It may not be free shipping, but it can relieve customer anxiety about paying for shipping. As the next best thing to free shipping, a free and easy to understand returns process can be a great selling point that increases trust in your brand.