In ecommerce, images are an important part of the design for your product pages. The purpose of product images is to help customers get a strong grasp of what it is they’re actually buying. While the product description is also important for building this consumer confidence, images can be more impactful, since they are the closest thing to "experiencing" the product first-hand. To ensure the images for your product pages are effectively driving purchases, follow these best practices for ecommerce images.
Images should be properly sized
Image files should be as large as possible to show necessary details, but they also need to accommodate the design of the product page. Use modal windows (aka, lightboxes) to enlarge thumbnails and provide manipulation features (e.g. zoom, rotation, etc.).
Show as many variables as possible
Ideally, images answer all of a customer's potential questions about the product's size and appearance. Make sure that your product pages utilize a gallery of images to show customers as many models, colors, angles, and other variables as possible.
Use many types of images
Give your users something more than the standard manufacturer-provided photos – which tend to convey only the most basic information about a product. Add images of the product in use, before assembly, and on display to give customers more information. Additionally, you can allow previous customers to upload photos they have taken of the product.