Strategies to Make the Most of a Free Shipping Promotion

When consumers weigh their options between buying from a brick-and-mortar store or an ecommerce site, shipping costs are definitely the strongest disadvantage any ecommerce site has. Every ecommerce operation would offer free shipping if it didn’t have such an impact on the bottom line. That’s why when you decide to run a free shipping promotion, you need to make it count. Keep these tips in mind to help make your next free or flat rate shipping promotion more effective. More...

Part 2: Personal Follow-Up

In our last blog post, we covered why follow-up contact with your customers is an important form of engagement. We also went over some ways you can follow-up with large numbers of customers at once. For this post, we’ll go over some ways you can follow-up with individual customers who hold large accounts with your business. More...

Customer Follow Up, Part 1: Using Custom Email to Stay Connected

Relationships form the heart of the traditional business world. Customer engagement and follow-up contact is one of the keys to success in the online retail space. You may think that your product catalogs and newsletters do the job of following up with your customers, but remember: selling language isn’t always effective. Sometimes a personal touch, however small, is the most effective. More...

The Advantages of “Pick, Pack, and Ship”

When it comes to managing the logistics of their business, most ecommerce companies seek out a pick, pack and ship solution. Pick, pack, ship is a warehousing service where warehouse staff completes orders by picking items from inventory, packing them, then shipping them off to the customer. It also helps ecommerce businesses large and small save money. More...

Kitting Products for a Competitive Edge

As the retail space grows more competitive, so to does consumer savvy as they become better at comparison shopping and bargain hunting across multiple channels. If the products you sell are available elsewhere, the competition can be tough. However, you may be able to differentiate your business and attract customers by creatively kitting your products. More...