How to Reactivate a Customer’s Buying Cycle

If repeat customers are your best customers, then it pays to try and keep them in a consistent buying cycle. If you notice that you have a large amount of customers who have gone months without making a purchase on your ecommerce site, it may be time to initiate a reactivation strategy to influence new purchases from old customers.  More...

Incorporating Self-Service Support on Your Ecommerce Website

The sayings “The customer is always right” and “If you want it done right, do it yourself” come together to play an important role in the ecommerce space. Self-service support – where customers use FAQs, user forums, site content, or other means to solve a problem or answer a question without the assistance of customer service staff – is rapidly gaining popularity in the ecommerce industry. More...

Customer Engagement and Amazon Collections

Earlier this year, Amazon.com launched Amazon Collections – which allows users to showcase their favorite Amazon products under categories like My Style, Possibilities and Want List. This site feature is very similar to Pinterest, but restricted to Amazon-only products and with a different look and feel. More...

Easy Tips for Better Product Fulfillment

Customer service doesn’t end after a customer places an order on your site and logs off. Rather, it’s just beginning! Product fulfillment is more than just delivering packages – it’s a chance exceed a customer’s expectations and create (or increase) brand loyalty. Take it from us: there are lots of ways you can work with your fulfillment company to make sure your customers get even more excited when a package arrives at their doorstep. More...