Part 2: Personal Follow-Up

In our last blog post, we covered why follow-up contact with your customers is an important form of engagement. We also went over some ways you can follow-up with large numbers of customers at once. For this post, we’ll go over some ways you can follow-up with individual customers who hold large accounts with your business. More...

Customer Follow Up, Part 1: Using Custom Email to Stay Connected

Relationships form the heart of the traditional business world. Customer engagement and follow-up contact is one of the keys to success in the online retail space. You may think that your product catalogs and newsletters do the job of following up with your customers, but remember: selling language isn’t always effective. Sometimes a personal touch, however small, is the most effective. More...

The Advantages of “Pick, Pack, and Ship”

When it comes to managing the logistics of their business, most ecommerce companies seek out a pick, pack and ship solution. Pick, pack, ship is a warehousing service where warehouse staff completes orders by picking items from inventory, packing them, then shipping them off to the customer. It also helps ecommerce businesses large and small save money. More...

Kitting Products for a Competitive Edge

As the retail space grows more competitive, so to does consumer savvy as they become better at comparison shopping and bargain hunting across multiple channels. If the products you sell are available elsewhere, the competition can be tough. However, you may be able to differentiate your business and attract customers by creatively kitting your products. More...

A New Revolution in Ecommerce: Groceries and Same-Day Delivery

A few months ago, Google launched beta testing for an ecommerce service called Google Shopping Express available in the San Francisco Bay area. During the test, selected users can shop online for products from local stores (all under the same interface) which are then delivered that same day. Rumor has it that Google may charge $60-70 for the service when it’s out of testing. More...