Social Login Advantages

Pleasing customers is a constant effort in the ecommerce industry. Not only should your site work to get customers to complete the checkout process, but it must also convince them to come back for repeat purchases. However, you can address both issues by incorporating social login buttons on your ecommerce site. More...

Marketing Preparation for the Holiday Season

The holiday season may seem like it’s still far off, but now is the time to prepare for it to make sure your brand and products are at the forefront of customers’ minds when they start shopping. A major part of that planning is to develop your marketing and email plans for the season. What that entails will be unique to your company, but it’s a safe bet that you’ll want to tweak your targeting to be more effective. More...