How to Run a Referral Program

You’ve probably experienced the power of referrals from your friends many times in your personal life. When a friend you trust recommends a new restaurant, recipe, or product, you’re more convinced that it’s worth your time. According to eMarketer, 68% of Facebook users are more likely to buy a product that has been referred by a friend. On top of that, Nielson data shows that 90% of consumers rely on friends’ recommendations when making purchases. More...

The Advantages of Social Revenue Optimization

The advantages of data gathering become more apparent every day in the information age. This is especially true when making adjustments to your marketing and sales strategies. Buyer sentiment is perhaps the most valuable type of data, but also the most difficult to obtain in a useful manner. Why do customers like or dislike a given product? More...

How to Have Smarter Inventory Management

Even if your ecommerce sales are through the roof, your success will be short-lived without capable inventory management. This is especially true if, like many of our customers, your wares extend across multiple marketplaces like Amazon, eBay, and even brick-and-mortar stores. To avoid stockouts or stagnation, it’s wise to invest in inventory management. More...

Design Goals for Ecommerce Mobile Apps

Mobile ecommerce’s steady growth rate represents a prime market for those sites that are able to cater to customers coming from a mobile device. A great way to expand your base of mobile customers is to develop a mobile app. But without the right design considerations, your mobile app might be a flop. When developing a mobile app for your ecommerce site try to remember these strategies. More...

Appeasing Mobile Shoppers

The experience of using a mobile device vs. a traditional PC is very different for the Internet consumer. Even though they have the same functionality (browsing the web), most ecommerce sites report very low mobile conversions. According to a recent Forrester Research survey report, only 13% surveyed said they used a smartphone or tablet to actually purchase a product. More...