Should your eCommerce Site Force Account Creation?

Forcing a new customer to create an account with your website before completing a purchase has its advantages and disadvantages. On the one hand, account creation is an extra step in the checkout process and a major source of cart abandonment. On the other hand, forcing account creation can give you a lot of insight into both the customer and your checkout process. More...

Art and eCommerce

Proving that nearly everything can be sold through ecommerce, Amazon.com launched a fine art marketplace in August this year. In true Amazon fashion, the selection is vast, covering a range of tastes and price points. The multi-million dollar paintings available through Amazon Art surely present a unique consumer fulfillment challenge, but the real questions is whether artists can succeed online or through an ecommerce platform. More...

Where to Start on Social Media

Social media affects purchases by acting as a platform to spread the word about your company and products. Whether you’re an ecommerce or retail company, you’ll need a social media presence working alongside your corporate website in order to remain competitive. More...