Site Improvement Ideas to Increase Sales

You should always be researching for ways you can improve your ecommerce website and the experience it offers your target audience. Solutions to these challenges will be different depending on your users and products. The ideas in this post should work for nearly every type of site, and if you haven’t looked into them before, you should. More...

How to Run a Referral Program

You’ve probably experienced the power of referrals from your friends many times in your personal life. When a friend you trust recommends a new restaurant, recipe, or product, you’re more convinced that it’s worth your time. According to eMarketer, 68% of Facebook users are more likely to buy a product that has been referred by a friend. On top of that, Nielson data shows that 90% of consumers rely on friends’ recommendations when making purchases. More...

The Advantages of Social Revenue Optimization

The advantages of data gathering become more apparent every day in the information age. This is especially true when making adjustments to your marketing and sales strategies. Buyer sentiment is perhaps the most valuable type of data, but also the most difficult to obtain in a useful manner. Why do customers like or dislike a given product? More...

How to Have Smarter Inventory Management

Even if your ecommerce sales are through the roof, your success will be short-lived without capable inventory management. This is especially true if, like many of our customers, your wares extend across multiple marketplaces like Amazon, eBay, and even brick-and-mortar stores. To avoid stockouts or stagnation, it’s wise to invest in inventory management. More...