Ideas for Email Acquisition

As an ecommerce business, email marketing is one of your most powerful tools for getting your products in front of customers and convincing them to buy. However, growing your list of email subscribers can be challenging – especially when you are just starting out. Luckily, there many ways you can increase the size of your email list (and hopefully your customer base). More...

How to Collect Feedback for a Better Shopping Experience

As we’ve covered before, the user experience of your ecommerce site can be one of the most important keys to its success. While you may be able to find some design flaws or suboptimal processes on your own, sometimes it’s better to get a different set of eyes to give you feedback. And who better than your customers? By implementing some of the below features, you can encourage your customers to leave constructive criticism that you can use to improve your ecommerce site.  More...

The Benefits of Back-in-Stock Alerts

On one hand, it’s great if your ecommerce site has out-of-stock items – it means you’ve sold them all! On the other hand, they can cause bouncing website traffic and cart abandonment. If the item will be restocked, the product page should not be removed your site. Rather, you should implement a back-in-stock alert for your customers. More...

How to Make Your Subscription Service a Win-Win

Subscription-based ecommerce is a boon for users. Not only do they get the convenience of monthly shipments, but they get a reduced rate as well! Of course, lots of recurring orders are good for your sales projections. With some tweaks to your system, you can spread the love on to the fulfillment side of your business too. More...

Design Basics for Mobile Ecommerce

Ecommerce purchases coming from mobile devices are increasing every day. However, mobile consumers can be even more fickle than your regular users, and with good reason – mobile web browsing is often a cumbersome experience. This is especially the case for websites that are not designed for mobile devices. To keep mobile customers from bouncing off of your site or abandoning their carts, make sure that your website abides by these design guidelines for mobile websites. More...