How to Target Mobile Shoppers Like a Pro

Mobile devices are quickly gaining momentum in the ecommerce space. According to an IBM Digital Analytics Benchmark, mobile users made up 27.6% of 2014’s Cyber Monday sales – which represents a 27% increase from the previous year. Overall, mobile devices drove 41.2% of traffic for ecommerce sites that day. If you don’t spend any time trying to target mobile users in 2015, you’re going to lag behind the competition. More...

Knocking a Customer off the Fence: Encouraging Purchases and Return Customers

Ecommerce companies already use lots of resources to get users talking about their products and interacting with their website. Still, the most difficult part is getting customers through the checkout process without abandoning the transaction. Most of the time, customers abandon carts because they have second thoughts; they search elsewhere for more information on prices, performance, and similar products. More...

4 Tips to Improve your Returns Process

As we’ve mentioned before, a simple and smooth returns process is an important factor in the success of ecommerce businesses. Not only is it a great way to emphasize your commitment to customer service, but it will also favorably increase brand perception and customer trust. By easily accepting returns, you’re showing customers that you stand behind your products and that you’re willing to fix any issues that cause returns. To those ends, here are some tips for improving your returns process. More...

Fighting Fraud in Ecommerce

Fraud is a consistent problem for ecommerce businesses. But, just as there are many different types of fraud, there are also different types of fraud prevention. Whether you decide to maintain an in-house antifraud solution, or contract one out, there are no black and white blanket processes you can apply as a catch-all for fraud. Instead, strive to adhere to these basic principles to help keep fraudsters off of your site. More...

Free-Shipping Strategies and Tips

Free shipping is a sure-fire way to knock a customer off the fence and into the checkout process. Of course, such an offer is not without its costs. That’s why when you decide to run a free shipping promotion, you need to make it count. Here are some smart ways to approach your next free shipping promotion to maximize ROI. More...