3 Tenants of Mobile App Design

A great way to expand your base of mobile customers is to develop a mobile app that enhances the experience of your online store. But of course, this is not without its challenges. Basically, there are three concepts that every successful ecommerce app boils down to. If you address each one as you build an app for your store, you’ll be well-equipped to increase your mobile sales. More...

Deal Ideas from Around the Web

If you find your ecommerce sales dragging, a new promotion or program is a great way to get your products moving again or stand out from the competition. To come up with a promotion that works for your situation, you should consider the makeup of your customer base, your products, and the logistics of your company. To help you come up with a great promotion, let’s look at some unique programs from a few well-known e-tailers. More...

How to Keep Your Email Reputation in Good Standing

The past few years (or months, you could say) consumer technology has advanced at light speed. Through it all, ecommerce companies have adapted to stay relevant with things like mobile websites, apps, social media, and more. But luckily, one strategy is still effective. Email marketing is still an important strategy to focus on so it’s worth investing in and doing right – which means staying out of the spam box. Use these three tips to keep your domain off the blacklists. More...

How to Increase Impulse Buys on Your Site

Brick-and-mortar stores have it easy when it comes to creating impulse buy opportunities. Creative displays, free samples, demonstrations – all effective, but not exactly applicable to the ecommerce space. While ecommerce has lots of useful and targeted upselling strategies available, encouraging impulse buys is more difficult. But it can be done if you focus on social media content and trends. More...