Which Data to Watch to Increase Business

Understanding the big data collected by your ecommerce site is important for growing your audience and sales numbers. But, the industry uses the term “big” data for a reason. Which areas should you focus on for the best ROI? In today’s industry, you need to focus on data that helps you better understand your customers and enables you to create a strategy of improvement. The following areas should do just that. More...

The Advantages of Custom Packaging

For many e-tailers, custom packaging is seen as a sub-optimal use of operating funds. To them, “custom packaging” is just another way of saying “branded packaging,” and since customers already know who is sending the package, what’s the point? In reality, custom packaging is a little more complex than that. And with the current focus on DIM shipping and logistics reevaluation, many e-tailers are learning about the benefits of customized packaging for their products. More...

3 Tenants of Mobile App Design

A great way to expand your base of mobile customers is to develop a mobile app that enhances the experience of your online store. But of course, this is not without its challenges. Basically, there are three concepts that every successful ecommerce app boils down to. If you address each one as you build an app for your store, you’ll be well-equipped to increase your mobile sales. More...

Deal Ideas from Around the Web

If you find your ecommerce sales dragging, a new promotion or program is a great way to get your products moving again or stand out from the competition. To come up with a promotion that works for your situation, you should consider the makeup of your customer base, your products, and the logistics of your company. To help you come up with a great promotion, let’s look at some unique programs from a few well-known e-tailers. More...