Rebranding 101

As an ecommerce business, your website serves as a primary resource for users to learn about you and your products. Your branding represents the way you communicate this information, distinguish yourself from other businesses, and make an impression on your audience. Consistency is key for effective branding, but at some point, you may need to rethink your brand identity to better connect with your audience. If you’re considering rebranding your business, keep these principles in mind.

Analysis: Before rebranding, a thorough analysis of your customers and marketplace is necessary. Evaluate industry trends, competitors, and audience demographics and think about how your current branding fits that picture. This will give you an idea of how much your brand needs to be altered and in which direction. This type of analysis can be extremely complex, so an outside consultant may be necessary. More...

Tips for Increasing Form Conversions & Signups

It’s imperative to stay in touch with the people who buy from your ecommerce site to learn about their tastes and keep them posted about changes in your product offerings. Ecommerce has lots of options to help you acquire customer information, but user-submitted forms are the most popular and can be the most useful. However, you should ask yourself whether you are making the most of this data acquisition tool. Since optimized forms can lead to a stronger customer foundation, use these tips to make your forms more successful. More...

Responsive Design Tips for Ecommerce

One of the best ways to make the jump from ecommerce to Mcommerce is to build an ecommerce site that uses Responsive Design – meaning that the site interface can automatically scale itself to fit any screen, from desktop, to tablet, to smartphone. Responsive websites remove the duplicate efforts that come with managing a combination of standard and mobile websites, plus it standardizes the user experience across all types of devices. However, a good Responsive Design requires you to think about your website a little differently.

For example, you may be tempted to start your new Responsive Design using the big beautiful canvas of a desktop screen. However, designing for desktop first, then trying to squeeze all the crucial elements of your site down to a mobile friendly layout is quite difficult. Instead, start with an efficient mobile design that you can build out when scaling to larger screens.

You should take note of how progressive enhancement affects your site content. “Progressive enhancement” refers to when website features are layered, and designed to appear only when a browser can support them. This includes elements that appear or disappear depending on screen size. Be aware of what each element of your site is designed to do when the screen size is changed to ensure that the content flows smoothly and functions correctly.

Responsive Design is more complex than basic HTML, so don’t be afraid to seek out a team that is experienced in Responsive Design principles to point your ecommerce site in the right direction. That way, you can make the best possible impression on your customers at launch.

Customer Portals Explained

A customer portal (aka a customer extranet) is a private, secure website that enables businesses to share files and information with customers. Whenever a user looks for answers to their questions from a customer service page, or through a customer service app on their phone they are using a “portal.” More...