Maintaining a Positive Image in Ecommerce

In ecommerce, consumers can’t assess the quality of the store, interact with sales personnel, or handle products – like they would in a brick-and-mortar setting. As such, consumers rely heavily on user reviews and overall brand reputation when deciding whether or not to do business with an ecommerce site. To ensure your customers are having satisfactory experiences with your ecommerce site, prioritize the following. More...

Preparing for the Holiday Rush

The holiday season may seem like it’s still far off, but now is the time to prepare for it by making sure your ecommerce site is ready capitalize on the increased business flow. Much of that increased traffic may come from new customers, so use these tips to ensure that your website and sales process makes a good impression and encourages those customers to return. More...

Little Things you can do to Retain Customers

In ecommerce, returning customers are your bread and butter. Once the hard work of getting their attention, trust, and first purchase is completed, they tend to buy more (and more often) from you. In fact, returning customers generate about three times more revenue than new customers. Keeping customers engaged and coming back to your site is critical for ecommerce success. Internet marketing efforts like email newsletters and a social media presence are good for accomplishing this, but the other half of customer retention is providing customers with a good experience the first time (and every time) they purchase from you. Below are some small ideas that can go a long way toward leaving a good impression on your customers - encouraging them to shop again. More...

3 Ways to Battle CNP Fraud

Fraudulent activity for card-not-present (CNP) transactions has been sharply increasing. According to research from ACI Worldwide, online retail fraud attempts have increased 30 percent year over year. While part of this is due to the increasing success of the ecommerce industry, the enhanced security of chip-and-PIN cards utilized by brick-and-mortar retail have influenced fraudsters to focus on “easier” CNP transactions. More...

Rebranding 101

As an ecommerce business, your website serves as a primary resource for users to learn about you and your products. Your branding represents the way you communicate this information, distinguish yourself from other businesses, and make an impression on your audience. Consistency is key for effective branding, but at some point, you may need to rethink your brand identity to better connect with your audience. If you’re considering rebranding your business, keep these principles in mind.

Analysis: Before rebranding, a thorough analysis of your customers and marketplace is necessary. Evaluate industry trends, competitors, and audience demographics and think about how your current branding fits that picture. This will give you an idea of how much your brand needs to be altered and in which direction. This type of analysis can be extremely complex, so an outside consultant may be necessary. More...