Merchandising Tips for Ecommerce

Professional product presentation is not only important in real life, it’s also important online. In a brick-and-mortar store, customers can usually interact with a product in many ways - they can see it from every angle, hold it, demo it, and/or ask questions of sales associates. In ecommerce, the images and descriptions on your product pages are your customers’ only insight to your products (aside from user reviews, which can vary in detail). Investing in these merchandising elements improves the user experience of your site, and also improves the perception of your brand and products. More...

How Mobile-Friendly is your Ecommerce Site?

A mobile-friendly site is required for growing your ecommerce site and increasing sales. Research from PayPal indicates that ecommerce on mobile devices is growing at three times the rate of ecommerce overall. Supporting this is a study from Google claiming that 88% of local searches are done on smartphones. What’s more, Google uses “mobile-friendliness” as a factor in deciding how well a page ranks in search results. Making sure that your ecommerce site is compatible with mobile devices is critical for maintaining a good shopping experience for your current customers, as well as getting in front of new customers searching for the products you sell. More...

Tips for Recovering Return Costs in Ecommerce

When it comes to returns, you want to make them as easy as possible for your customers. Over the long term, it can be good for your bottom line as you build a strong reputation among users. However, the short term could prove difficult. Last year, returned stock, overstocks, and out-of-stocks cost the retail industry almost 2 trillion dollars. Luckily, returns don’t always have to translate into a loss for ecommerce sites. Here are some ways you can salvage sales while keeping customers happy. More...

The Importance of Balancing Your Anti-Fraud Efforts

Fraud is a consistent problem for ecommerce businesses. It’s tempting to utilize all the fraud prevention tools at your disposal to ensure that nothing seeps through the cracks. Unfortunately, fighting too hard against fraud can negatively impact your users’ experience and overall sales. While a 0% chargeback ratio sounds great, it’s not worthwhile if it means you are turning away 10% of your legitimate customers due to false flags from your security solutions. More...

How to Keep Your Product Reviews Authentic

Today’s consumers are savvy enough to research products online before buying them – according to a survey from PowerReviews, about 95% of consumers consult customer reviews while making a purchase decision. By supporting product reviews on your website, you can attract these types of consumers. As an added benefit, well-rated or reviewed products are prime subjects for promotional and marketing materials. More...