The Bedrock Principles of Customer Service Philosophy

Ecommerce has been the source of so many shakeups in the retail industry, and customer service is a great example. Years ago, concepts like educating customers about your brand and products and guiding their purchase process without real-time interaction was hard to imagine. Now, there are many online tools and solutions to facilitate ecommerce customer service… but these don’t make those services “better” necessarily. Rather, your company’s vision of customer service and accessibility are critical for lasting success. More...

Merchandising Tips for Ecommerce

Professional product presentation is not only important in real life, it’s also important online. In a brick-and-mortar store, customers can usually interact with a product in many ways - they can see it from every angle, hold it, demo it, and/or ask questions of sales associates. In ecommerce, the images and descriptions on your product pages are your customers’ only insight to your products (aside from user reviews, which can vary in detail). Investing in these merchandising elements improves the user experience of your site, and also improves the perception of your brand and products. More...