Offering Ecommerce Subscription Services: Discovery vs. Convenience

Subscription-based commerce pre-dates ecommerce by decades, but that doesn’t mean you can’t combine the two into a successful business. More and more websites are adding subscription order services for their customers. The model may benefit your ecommerce site, but you first need to decide which type of subscription model to use. More...

How Can Amazon Prepare for Prime Air?

By now, you’ve probably heard about Amazon’s theoretical drone delivery system – Prime Air. Amazon is projecting that the delivery system will be ready sometime in 2015 – and they seem to be placing the onus of that projection on the FAA. While it’s true that the FAA will need to lay out some rules before commercial drones become widespread, they are not the only ones who have a lot of planning to do. Amazon’s idea of a drone delivery system still has a lot of kinks to work out, and they might need to collaborate with more than the FAA. More...

How to Reactivate a Customer’s Buying Cycle

If repeat customers are your best customers, then it pays to try and keep them in a consistent buying cycle. If you notice that you have a large amount of customers who have gone months without making a purchase on your ecommerce site, it may be time to initiate a reactivation strategy to influence new purchases from old customers.  More...

Incorporating Self-Service Support on Your Ecommerce Website

The sayings “The customer is always right” and “If you want it done right, do it yourself” come together to play an important role in the ecommerce space. Self-service support – where customers use FAQs, user forums, site content, or other means to solve a problem or answer a question without the assistance of customer service staff – is rapidly gaining popularity in the ecommerce industry. More...