Mobile devices continue to change the marketing landscape for every kind of ecommerce site. Thanks to mobile devices, consumers have more connection to their email than ever before – so your email marketing better be at the top of its game! The subject line is what prompts the first interaction from a user, so it’s the most important part. For this blog post, we’ll go over some basic tips to help you make the most of your subject lines. More...

As we discussed in a previous blog post, there are good reasons for having alternative payment methods on your site. However, just as with any other change you would make to your site, there are some considerations you should take into account in order to make your alternative payment offerings more effective. More...

You should always be researching for ways you can improve your ecommerce website and the experience it offers your target audience. Solutions to these challenges will be different depending on your users and products. The ideas in this post should work for nearly every type of site, and if you haven’t looked into them before, you should. More...

According to industry researcher Forrester, nearly 60% of major U.S. merchants use alternative payment options on their ecommerce sites. Although implementing new payment options on your site comes with logistical challenges, there are advantages that may make it worth your while. More...

You’ve probably experienced the power of referrals from your friends many times in your personal life. When a friend you trust recommends a new restaurant, recipe, or product, you’re more convinced that it’s worth your time. According to eMarketer, 68% of Facebook users are more likely to buy a product that has been referred by a friend. On top of that, Nielson data shows that 90% of consumers rely on friends’ recommendations when making purchases. More...