How to Minimize Return Orders

In a previous blog post, we discussed why it’s important to have a returns policy that is lenient toward your customers. However, while a more lenient (i.e. in favor of your customers) return policy can drive sales and build consumer trust, it will cost you more for every return. To combat this, you’ll need to reduce returns as much as possible. Your ecommerce company will be better for it, but not without some effort and thoughtful content creation. Here are some steps you should take to decrease your returned orders. More...

Why You Need to Work on Your Returns Policy

One of the main drawbacks about shopping online is that you can’t really “see” an item before you buy it. Unless you’ve been showrooming, you’re putting your trust in the online retailer that the item will meet your expectations when it arrives. That said, return policies are an important factor in the success of ecommerce businesses. Let’s look at why. More...