Is a “Try-Before-You-Buy” Program Right for You?

More ecommerce retailers are launching try-before-you-buy programs that work like no-hassle, free of charge returns. When implemented correctly, try-before-you-buy programs have many benefits. They close the gap between ecommerce and brick-and-mortar retail by removing shipping costs and the risk that comes with buying an item sight unseen over the Internet. In other words, they make for a very attractive incentive to shop at your site. However, they are also a source of some extreme challenges in terms of logistics and fulfillment. Is your business able to address the challenges of such a program? In this post, we’ll look at some criteria you should meet before implementing a try-before-you-buy program. More...

Key Performance Indicators You Need to Watch

Understanding your sales data is important for running a successful ecommerce operation. While profits may be an overall indicator of success, there are several other key performance indicators (KPIs) you should be watching. Individually, these KPIs have limited usefulness. But when combined, they can be great for laying out strategies to grow your ecommerce business. More...

Tips for Moving Outdated Inventory

Continuously moving inventory is a major goal for ecommerce retailers. But when seasonal, market, or other fluctuations negatively affect your sales you may find yourself sitting on some outdated inventory. You may be willing to cut the price on those goods just to reclaim the warehouse space for more profitable/faster-moving items. But sometimes, putting outdated inventory on sale isn’t good enough. More...