Key Performance Indicators You Need to Watch

Understanding your sales data is important for running a successful ecommerce operation. While profits may be an overall indicator of success, there are several other key performance indicators (KPIs) you should be watching. Individually, these KPIs have limited usefulness. But when combined, they can be great for laying out strategies to grow your ecommerce business. More...

Incorporating Self-Service Support on Your Ecommerce Website

The sayings “The customer is always right” and “If you want it done right, do it yourself” come together to play an important role in the ecommerce space. Self-service support – where customers use FAQs, user forums, site content, or other means to solve a problem or answer a question without the assistance of customer service staff – is rapidly gaining popularity in the ecommerce industry. More...

Design Goals for Ecommerce Mobile Apps

Mobile ecommerce’s steady growth rate represents a prime market for those sites that are able to cater to customers coming from a mobile device. A great way to expand your base of mobile customers is to develop a mobile app. But without the right design considerations, your mobile app might be a flop. When developing a mobile app for your ecommerce site try to remember these strategies. More...

Appeasing Mobile Shoppers

The experience of using a mobile device vs. a traditional PC is very different for the Internet consumer. Even though they have the same functionality (browsing the web), most ecommerce sites report very low mobile conversions. According to a recent Forrester Research survey report, only 13% surveyed said they used a smartphone or tablet to actually purchase a product. More...