Design Basics for Mobile Ecommerce

Ecommerce purchases coming from mobile devices are increasing every day. However, mobile consumers can be even more fickle than your regular users, and with good reason – mobile web browsing is often a cumbersome experience. This is especially the case for websites that are not designed for mobile devices. To keep mobile customers from bouncing off of your site or abandoning their carts, make sure that your website abides by these design guidelines for mobile websites. More...

Key Performance Indicators You Need to Watch

Understanding your sales data is important for running a successful ecommerce operation. While profits may be an overall indicator of success, there are several other key performance indicators (KPIs) you should be watching. Individually, these KPIs have limited usefulness. But when combined, they can be great for laying out strategies to grow your ecommerce business. More...