Understanding the big data collected by your ecommerce site is important for growing your audience and sales numbers. But, the industry uses the term “big” data for a reason. Which areas should you focus on for the best ROI? In today’s industry, you need to focus on data that helps you better understand your customers and enables you to create a strategy of improvement. The following areas should do just that. More...

A great way to expand your base of mobile customers is to develop a mobile app that enhances the experience of your online store. But of course, this is not without its challenges. Basically, there are three concepts that every successful ecommerce app boils down to. If you address each one as you build an app for your store, you’ll be well-equipped to increase your mobile sales. More...

You can’t really control user behavior on your site, but you can influence it through design. With cart abandonment rates at a 68.53% average, you’ll need an exceptionally designed checkout process. If you can incorporate the following features, you’ll be off to a great start. More...

Ecommerce companies already use lots of resources to get users talking about their products and interacting with their website. Still, the most difficult part is getting customers through the checkout process without abandoning the transaction. Most of the time, customers abandon carts because they have second thoughts; they search elsewhere for more information on prices, performance, and similar products. More...

As you may know, Valentine’s Day is one of the biggest shopping holidays of the year. Retailers both off and online are gearing up their operations to prepare for a surge of orders. The most popular categories of products include flowers, candies, jewelry, clothing, hobbies, electronics, travel, home décor, adult & lingerie, books, music, health, and even pets. Some people really go all out looking for the perfect gift – so even if you wouldn’t consider your products to be “romantic” you may still be able to capitalize on Valentine’s Day opportunities with the right preparation. Here are some quick tips you can use to boost your sales for Valentine’s Day. More...