Merchandising Tips for Ecommerce

Professional product presentation is not only important in real life, it’s also important online. In a brick-and-mortar store, customers can usually interact with a product in many ways - they can see it from every angle, hold it, demo it, and/or ask questions of sales associates. In ecommerce, the images and descriptions on your product pages are your customers’ only insight to your products (aside from user reviews, which can vary in detail). Investing in these merchandising elements improves the user experience of your site, and also improves the perception of your brand and products. More...

The Importance of Balancing Your Anti-Fraud Efforts

Fraud is a consistent problem for ecommerce businesses. It’s tempting to utilize all the fraud prevention tools at your disposal to ensure that nothing seeps through the cracks. Unfortunately, fighting too hard against fraud can negatively impact your users’ experience and overall sales. While a 0% chargeback ratio sounds great, it’s not worthwhile if it means you are turning away 10% of your legitimate customers due to false flags from your security solutions. More...

How to Keep Your Product Reviews Authentic

Today’s consumers are savvy enough to research products online before buying them – according to a survey from PowerReviews, about 95% of consumers consult customer reviews while making a purchase decision. By supporting product reviews on your website, you can attract these types of consumers. As an added benefit, well-rated or reviewed products are prime subjects for promotional and marketing materials. More...

Responsive Design Tips for Ecommerce

One of the best ways to make the jump from ecommerce to Mcommerce is to build an ecommerce site that uses Responsive Design – meaning that the site interface can automatically scale itself to fit any screen, from desktop, to tablet, to smartphone. Responsive websites remove the duplicate efforts that come with managing a combination of standard and mobile websites, plus it standardizes the user experience across all types of devices. However, a good Responsive Design requires you to think about your website a little differently.

For example, you may be tempted to start your new Responsive Design using the big beautiful canvas of a desktop screen. However, designing for desktop first, then trying to squeeze all the crucial elements of your site down to a mobile friendly layout is quite difficult. Instead, start with an efficient mobile design that you can build out when scaling to larger screens.

You should take note of how progressive enhancement affects your site content. “Progressive enhancement” refers to when website features are layered, and designed to appear only when a browser can support them. This includes elements that appear or disappear depending on screen size. Be aware of what each element of your site is designed to do when the screen size is changed to ensure that the content flows smoothly and functions correctly.

Responsive Design is more complex than basic HTML, so don’t be afraid to seek out a team that is experienced in Responsive Design principles to point your ecommerce site in the right direction. That way, you can make the best possible impression on your customers at launch.

Customer Portals Explained

A customer portal (aka a customer extranet) is a private, secure website that enables businesses to share files and information with customers. Whenever a user looks for answers to their questions from a customer service page, or through a customer service app on their phone they are using a “portal.” More...