Which Data to Watch to Increase Business

Understanding the big data collected by your ecommerce site is important for growing your audience and sales numbers. But, the industry uses the term “big” data for a reason. Which areas should you focus on for the best ROI? In today’s industry, you need to focus on data that helps you better understand your customers and enables you to create a strategy of improvement. The following areas should do just that. More...

Effective Upselling Strategies for Ecommerce

As you may know, retaining customers is cheaper than acquiring new ones. That's why upsells are important – they increase customer satisfaction with the purchase, while increasing your revenue.
But, there is a fine line between being helpful, and annoying solicitation. Upselling in ecommerce is harder because you don’t know a customer’s needs and attitude, so you can’t customize your upsell. And of course, it doesn’t take much at all for a customer to abandon a cart, and intrusive upsells can do this. Use these tips to refine how your ecommerce site offers upsells. More...