Social media is one of the most powerful tools for growing your ecommerce business. But it's not enough to just have an updated Facebook or Instagram page for your site. To be truly effective, your ecommerce site and your social media presence need to work together. By integrating social media features on your ecommerce site, and ecommerce features on your social media pages, you'll be able to grow the audiences faster than you would by treating them as separate. In this post, we'll look at some social media and ecommerce integration points and how they can enhance each other.
Social Sharing Plugins
This is a standard tactic you are likely already using, but it's a great example of social media/ecommerce integration. If you don't have them already, add social sharing buttons (like the ones at the top of this blog post) to your product pages and content such as newsletter articles, marketing emails, blog posts, etc.
Allowing users to log in to their ecommerce account using their social media credentials makes the registration and checkout process much easier. Social login also allows you to capture data about your website subscribers that you can use to customize your product recommendations and marketing emails to your customers’ interests and preferences.
Many social media sites have ways to funnel users directly to your ecommerce, like Facebook's "Shop Now" buttons and Pinterest's "Buyable Pins." If you use these features, don't forget to track their performance in addition to your other sales statistics.
Because it provides a convenience to most consumers, offering customer support through social media is a great competitive differentiator. It's also an excellent opportunity to engage with customers - even the ones who don't need support. By promptly responding to customer issues on social media, you're demonstrating your commitment to customer service to all your followers (not just the ones who need assistance).
Ecommerce companies already use a lot of resources to get users talking about their products and interacting with their website. But sometimes, the best way to influence user behavior is to sweeten the deal. Use these ideas to recruit your customers into helping increase your sales and brand awareness.
Referrals can be a great way to generate new business. Of course, if you incentivize your referral program, more people are likely to participate – and at higher volumes.
"Follow Us" Rewards
A simple way to boost your word-of-mouth marketing is to offer social media-exclusive incentives. Provide a coupon code, shipping discount, or some other type of reward to users who interact with your business on social media. Alternatively, running a contest or giveaway through social media can accomplish the same goals - more so if you offer a worthwhile prize.
Shoppers love to brag about recent purchases on social media. Some ecommerce sites prompt customers to share their purchases on social media immediately after checkout, but there are more effective ways to encourage your customers to talk about their purchases. You can include calls-to-action in your packaging such as social media instructions (“follow us at…”), post recommendations (“take a picture and tell us how excited you are to start using this product”), and hashtag suggestions.
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Did you know that mobile shopping revenue was projected to reach $57.8 billion in 2014 (up 37.2% from $42.1 billion in 2013)? If this trend continues (and it likely will), your ecommerce site needs to be able to capture and cater to mobile traffic. Use these tips to make sure that you’re on the right track. More...
The advantages of data gathering become more apparent every day in the information age. This is especially true when making adjustments to your marketing and sales strategies. Buyer sentiment is perhaps the most valuable type of data, but also the most difficult to obtain in a useful manner. Why do customers like or dislike a given product? More...