Different Types of Shipping Offers

If you find your ecommerce sales dragging, a shipping promotion is a tried and true way to get your products moving again. To come up with a shipping promotion that works for your situation, you should consider the makeup of your customer base and logistics of your company. To help you come up with a great promotion, here are the three major types of shipping deals you could offer. More...

How to Minimize Return Orders

In a previous blog post, we discussed why it’s important to have a returns policy that is lenient toward your customers. However, while a more lenient (i.e. in favor of your customers) return policy can drive sales and build consumer trust, it will cost you more for every return. To combat this, you’ll need to reduce returns as much as possible. Your ecommerce company will be better for it, but not without some effort and thoughtful content creation. Here are some steps you should take to decrease your returned orders. More...

Determining the Shipping Costs for Your Customers

It can be difficult enough to nail down what your shipping expenses will be as an ecommerce company. Deciding what to charge your customers for shipping can be even more difficult. Ideally, you could just charge your customers the same shipping costs that you pay – but that poses lots of potential problems. For one, there are many variables that determine your shipping costs as an ecommerce company. There are various surcharges that may apply depending on package size and delivery location. Plus, if you outsource your order fulfillment and/or have negotiated shipping discounts, you won’t really be able to give customers an accurate shipping quote until the very end of the checkout process – which can lead to cart abandonment. More...

How to Make Your Subscription Service a Win-Win

Subscription-based ecommerce is a boon for users. Not only do they get the convenience of monthly shipments, but they get a reduced rate as well! Of course, lots of recurring orders are good for your sales projections. With some tweaks to your system, you can spread the love on to the fulfillment side of your business too. More...