Strategies to Make the Most of a Free Shipping Promotion

When consumers weigh their options between buying from a brick-and-mortar store or an ecommerce site, shipping costs are definitely the strongest disadvantage any ecommerce site has. Every ecommerce operation would offer free shipping if it didn’t have such an impact on the bottom line. That’s why when you decide to run a free shipping promotion, you need to make it count. Keep these tips in mind to help make your next free or flat rate shipping promotion more effective. More...

Using Shipping Deals to Increase Sales

In the world of ecommerce, your delivery can make or break a sale. We’re not talking about punch-lines, but the way you ship your products. The main difference between an e-tailer and a retailer is the speed at which a customer receives the product they purchase. The efforts you make to close that gap, such as increasing delivery speed or lowering shipping costs, can be recognized by customers and increase your number of sales. If you find your sales dragging, creating a shipping promotion may be just what you need for a quick boost. More...