Dimensional 'Weight' Explained

Dimensional weight, or dim weight, has always been around for the air shipping industry. In 2007, ground carriers began charging for dim weight to protect themselves from the cost of transporting lightweight, but bulky packages. The term dimensional “weight” is somewhat of a misnomer. The volume or “dimension” is what’s actually being measured, but this is converted to into a theoretical weight – what the package could be expected to weigh given how much space it takes up. More...

How to Successfully Implement Shipping Offers: Part 1

In past posts, we’ve covered the benefits of free shipping promotions and how they can be an easy way to increase business. But, just because free shipping is easy to offer doesn’t mean every ecommerce site has the ability to shoulder the associated costs. Luckily, “free” isn’t the only shipping option you can use to entice customers to complete the checkout process, and absorbing the costs may be easier than you think. More...

Strategies to Make the Most of a Free Shipping Promotion

When consumers weigh their options between buying from a brick-and-mortar store or an ecommerce site, shipping costs are definitely the strongest disadvantage any ecommerce site has. Every ecommerce operation would offer free shipping if it didn’t have such an impact on the bottom line. That’s why when you decide to run a free shipping promotion, you need to make it count. Keep these tips in mind to help make your next free or flat rate shipping promotion more effective. More...