How to Reactivate a Customer’s Buying Cycle

If repeat customers are your best customers, then it pays to try and keep them in a consistent buying cycle. If you notice that you have a large amount of customers who have gone months without making a purchase on your ecommerce site, it may be time to initiate a reactivation strategy to influence new purchases from old customers.  More...

Easy Tips for Better Product Fulfillment

Customer service doesn’t end after a customer places an order on your site and logs off. Rather, it’s just beginning! Product fulfillment is more than just delivering packages – it’s a chance exceed a customer’s expectations and create (or increase) brand loyalty. Take it from us: there are lots of ways you can work with your fulfillment company to make sure your customers get even more excited when a package arrives at their doorstep. More...

Strategies to Make the Most of a Free Shipping Promotion

When consumers weigh their options between buying from a brick-and-mortar store or an ecommerce site, shipping costs are definitely the strongest disadvantage any ecommerce site has. Every ecommerce operation would offer free shipping if it didn’t have such an impact on the bottom line. That’s why when you decide to run a free shipping promotion, you need to make it count. Keep these tips in mind to help make your next free or flat rate shipping promotion more effective. More...