Tips for Moving Outdated Inventory

Continuously moving inventory is a major goal for ecommerce retailers. But when seasonal, market, or other fluctuations negatively affect your sales you may find yourself sitting on some outdated inventory. You may be willing to cut the price on those goods just to reclaim the warehouse space for more profitable/faster-moving items. But sometimes, putting outdated inventory on sale isn’t good enough. More...

How to Run a Referral Program

You’ve probably experienced the power of referrals from your friends many times in your personal life. When a friend you trust recommends a new restaurant, recipe, or product, you’re more convinced that it’s worth your time. According to eMarketer, 68% of Facebook users are more likely to buy a product that has been referred by a friend. On top of that, Nielson data shows that 90% of consumers rely on friends’ recommendations when making purchases. More...

How to Successfully Implement Shipping Offers: Part 1

In past posts, we’ve covered the benefits of free shipping promotions and how they can be an easy way to increase business. But, just because free shipping is easy to offer doesn’t mean every ecommerce site has the ability to shoulder the associated costs. Luckily, “free” isn’t the only shipping option you can use to entice customers to complete the checkout process, and absorbing the costs may be easier than you think. More...