Subject Line Tips for Email Marketing

Mobile devices continue to change the marketing landscape for every kind of ecommerce site. Thanks to mobile devices, consumers have more connection to their email than ever before – so your email marketing better be at the top of its game! The subject line is what prompts the first interaction from a user, so it’s the most important part. For this blog post, we’ll go over some basic tips to help you make the most of your subject lines. More...

Design Goals for Ecommerce Mobile Apps

Mobile ecommerce’s steady growth rate represents a prime market for those sites that are able to cater to customers coming from a mobile device. A great way to expand your base of mobile customers is to develop a mobile app. But without the right design considerations, your mobile app might be a flop. When developing a mobile app for your ecommerce site try to remember these strategies. More...

Appeasing Mobile Shoppers

The experience of using a mobile device vs. a traditional PC is very different for the Internet consumer. Even though they have the same functionality (browsing the web), most ecommerce sites report very low mobile conversions. According to a recent Forrester Research survey report, only 13% surveyed said they used a smartphone or tablet to actually purchase a product. More...