Site Search & User Experience

The holiday season is fast approaching, and mcommerce is growing rapidly. According to IBM Digital Analytics, about 23% of ecommerce sales came from a mobile device – and this number is expected to rise. With this in mind, it may be wise to focus on your mobile strategy this holiday season. In order to provide users with an easy and enjoyable mobile experience, your first priority should be improving your “site search” functionality. More...

How to move from Ecommerce to Mcommerce

The impact of ecommerce purchases via mobile device, or Mcommerce, becomes more profound with each passing quarter. According to Goldman Sachs, mcommerce will encompass almost half of all ecommerce by 2018 – valued at approximately $626 billion. Research from PayPal indicates that mcommerce is growing at three times the rate of ecommerce overall. The trend among consumers is clear. And yet, Forrester Research reports that ecommerce businesses have been slow to adopt effective mcommerce strategies. In reality, that’s not surprising – creating a mobile strategy and building a mobile platform that works well requires time, money, technology, and expertise. But, an honest look at the industry will show you: it needs to be done. When you begin to evaluate an mcommerce strategy for your business, use these tips to stay on track. More...

3 Tenants of Mobile App Design

A great way to expand your base of mobile customers is to develop a mobile app that enhances the experience of your online store. But of course, this is not without its challenges. Basically, there are three concepts that every successful ecommerce app boils down to. If you address each one as you build an app for your store, you’ll be well-equipped to increase your mobile sales. More...