Ideas for Email Acquisition

As an ecommerce business, email marketing is one of your most powerful tools for getting your products in front of customers and convincing them to buy. However, growing your list of email subscribers can be challenging – especially when you are just starting out. Luckily, there many ways you can increase the size of your email list (and hopefully your customer base). More...

How to Keep your Marketing Emails Out of the Spam Folder

In a previous email, we went over some subject line tips to make your marketing emails more successful. Unfortunately, the effectiveness of those tips will be for nothing if your emails end up in the spam folder. In that blog, we briefly touched upon the algorithms spam filters use to protect people from unwanted email. In this post, we’ll cover that in more detail. More...