Subject Line Tips for Email Marketing

Mobile devices continue to change the marketing landscape for every kind of ecommerce site. Thanks to mobile devices, consumers have more connection to their email than ever before – so your email marketing better be at the top of its game! The subject line is what prompts the first interaction from a user, so it’s the most important part. For this blog post, we’ll go over some basic tips to help you make the most of your subject lines. More...

How to Reactivate a Customer’s Buying Cycle

If repeat customers are your best customers, then it pays to try and keep them in a consistent buying cycle. If you notice that you have a large amount of customers who have gone months without making a purchase on your ecommerce site, it may be time to initiate a reactivation strategy to influence new purchases from old customers.  More...