Managing Backorders and Keeping Customers Happy

Just because your store has run out of product does not mean that your sales have to slow down. There are a few ways you can manage this kind of scenario. For example, you can pre-sell upcoming items (which is commonly done when adding new inventory selections). You can also sell products that aren’t in stock, or just oversell the inventory you have on-hand because more stock will be in your warehouse shortly. It sounds risky – selling products that you don’t actually have – but as long as you have all of your fulfillment services running smoothly, you can keep your sales steady and your customers happy. More...