How to Reactivate a Customer’s Buying Cycle

If repeat customers are your best customers, then it pays to try and keep them in a consistent buying cycle. If you notice that you have a large amount of customers who have gone months without making a purchase on your ecommerce site, it may be time to initiate a reactivation strategy to influence new purchases from old customers.  More...

Marketing Preparation for the Holiday Season

The holiday season may seem like it’s still far off, but now is the time to prepare for it to make sure your brand and products are at the forefront of customers’ minds when they start shopping. A major part of that planning is to develop your marketing and email plans for the season. What that entails will be unique to your company, but it’s a safe bet that you’ll want to tweak your targeting to be more effective. More...

How to Acquire and Keep Website Subscribers

No matter what business you’re in, a significant portion of your bottom-line comes from returning customers. That’s why it’s imperative to stay in touch with the people who buy from you to learn about their tastes and keep them posted about changes in your product offerings. Ecommerce has lots of options to help you acquire customer information, but it’s also easy for those customers to remove themselves from email lists, delete their browser cookies and stop visiting your website. That’s why it’s important to not just acquire website subscribers, but to keep them as well. Following are tips you can use on your ecommerce website to acquire more new sign ups and keep them engaged. More...