How to Keep your Marketing Emails Out of the Spam Folder

In a previous email, we went over some subject line tips to make your marketing emails more successful. Unfortunately, the effectiveness of those tips will be for nothing if your emails end up in the spam folder. In that blog, we briefly touched upon the algorithms spam filters use to protect people from unwanted email. In this post, we’ll cover that in more detail. More...

Subject Line Tips for Email Marketing

Mobile devices continue to change the marketing landscape for every kind of ecommerce site. Thanks to mobile devices, consumers have more connection to their email than ever before – so your email marketing better be at the top of its game! The subject line is what prompts the first interaction from a user, so it’s the most important part. For this blog post, we’ll go over some basic tips to help you make the most of your subject lines. More...