How to Keep Your Email Reputation in Good Standing

The past few years (or months, you could say) consumer technology has advanced at light speed. Through it all, ecommerce companies have adapted to stay relevant with things like mobile websites, apps, social media, and more. But luckily, one strategy is still effective. Email marketing is still an important strategy to focus on so it’s worth investing in and doing right – which means staying out of the spam box. Use these three tips to keep your domain off the blacklists. More...

Ideas for Email Acquisition

As an ecommerce business, email marketing is one of your most powerful tools for getting your products in front of customers and convincing them to buy. However, growing your list of email subscribers can be challenging – especially when you are just starting out. Luckily, there many ways you can increase the size of your email list (and hopefully your customer base). More...

The Benefits of Back-in-Stock Alerts

On one hand, it’s great if your ecommerce site has out-of-stock items – it means you’ve sold them all! On the other hand, they can cause bouncing website traffic and cart abandonment. If the item will be restocked, the product page should not be removed your site. Rather, you should implement a back-in-stock alert for your customers. More...