How to Run a Referral Program

You’ve probably experienced the power of referrals from your friends many times in your personal life. When a friend you trust recommends a new restaurant, recipe, or product, you’re more convinced that it’s worth your time. According to eMarketer, 68% of Facebook users are more likely to buy a product that has been referred by a friend. On top of that, Nielson data shows that 90% of consumers rely on friends’ recommendations when making purchases. More...

The Advantages of Social Revenue Optimization

The advantages of data gathering become more apparent every day in the information age. This is especially true when making adjustments to your marketing and sales strategies. Buyer sentiment is perhaps the most valuable type of data, but also the most difficult to obtain in a useful manner. Why do customers like or dislike a given product? More...

Offering Ecommerce Subscription Services: Discovery vs. Convenience

Subscription-based commerce pre-dates ecommerce by decades, but that doesn’t mean you can’t combine the two into a successful business. More and more websites are adding subscription order services for their customers. The model may benefit your ecommerce site, but you first need to decide which type of subscription model to use. More...

Design Goals for Ecommerce Mobile Apps

Mobile ecommerce’s steady growth rate represents a prime market for those sites that are able to cater to customers coming from a mobile device. A great way to expand your base of mobile customers is to develop a mobile app. But without the right design considerations, your mobile app might be a flop. When developing a mobile app for your ecommerce site try to remember these strategies. More...