How to Get More Multi-Unit Sales

Every order placed on an ecommerce site generates expenses for order processing, packaging, and shipping. But when an order consists of multiple units, those expenses make less of an impact on the seller because the added price margin of those additional units increases overall profit. Use these ideas to entice sellers into buying additional units – allowing you to offset shipping and fulfillment expenses and maintain competitive pricing.
    

Minimum Order Discounts

You can use other coupons or discounts in place of free shipping, but according to a survey from UPSPulse of the Online Shopper, 93% of online shoppers are willing to take action in order to qualify for free shipping – so it’s perhaps the most effective incentive (it’s also more directly related to the costs you’re trying to offset). Amazon.com’s famously successful “free shipping on orders more than $35” is a great example. If your ecommerce site sells lots of low-margin items, this type of strategy may work especially well because customers will have an easier time adding units without overshooting the minimum order requirement too much.

Add-ons & Upsells

Use personalization algorithms to offer additional units based on items that customers have just purchased, or purchased over time. If customer data is unavailable, the next best thing is to offer upsells based on seasonality, since seasonal items are more likely to have universal appeal. This strategy also works very well with minimum orders – adding a “suggested items” section to your shopping cart page can help customers find products they can add to reach the minimum order size.

Product Bundles

Instead of asking your customers to add extra items to their carts, do it for them by bundling units together. Your ability to assemble product kits that appeal to customers will depend on the products you have to work with, but this is a common strategy for boosting multi-unit sales of nutritional supplements or other consumable type products.

Rebranding 101

As an ecommerce business, your website serves as a primary resource for users to learn about you and your products. Your branding represents the way you communicate this information, distinguish yourself from other businesses, and make an impression on your audience. Consistency is key for effective branding, but at some point, you may need to rethink your brand identity to better connect with your audience. If you’re considering rebranding your business, keep these principles in mind.

Analysis: Before rebranding, a thorough analysis of your customers and marketplace is necessary. Evaluate industry trends, competitors, and audience demographics and think about how your current branding fits that picture. This will give you an idea of how much your brand needs to be altered and in which direction. This type of analysis can be extremely complex, so an outside consultant may be necessary. More...

Email Messaging Tips

Email marketing is a mainstay strategy for many ecommerce businesses. Many sites have managed to use the power of email to build up a strong reputation and increase the number of customers that are engaged in the brand. The key to success with email marketing is to adjust your message accordingly. Here are some messaging tips to keep in mind when you write your next email to customers. More...

3 Tenants of Mobile App Design

A great way to expand your base of mobile customers is to develop a mobile app that enhances the experience of your online store. But of course, this is not without its challenges. Basically, there are three concepts that every successful ecommerce app boils down to. If you address each one as you build an app for your store, you’ll be well-equipped to increase your mobile sales. More...