Customer Follow Up, Part 1: Using Custom Email to Stay Connected

Relationships form the heart of the traditional business world. Customer engagement and follow-up contact is one of the keys to success in the online retail space. You may think that your product catalogs and newsletters do the job of following up with your customers, but remember: selling language isn’t always effective. Sometimes a personal touch, however small, is the most effective. More...

Using Shipping Deals to Increase Sales

In the world of ecommerce, your delivery can make or break a sale. We’re not talking about punch-lines, but the way you ship your products. The main difference between an e-tailer and a retailer is the speed at which a customer receives the product they purchase. The efforts you make to close that gap, such as increasing delivery speed or lowering shipping costs, can be recognized by customers and increase your number of sales. If you find your sales dragging, creating a shipping promotion may be just what you need for a quick boost. More...

How to Increase your Peak Season Performance

Depending on your industry, your ecommerce site can experience ups and downs throughout the year when the demand for your products increases and decreases. When interest in your site is at a peak, it’s time to take advantage of that demand and make as many sales as possible. By tweaking your sales and shipping process, you can boost your bottom line even more during these times.  More...