Easy Ways to Save on Fulfillment Costs

Order fulfillment has a lot of moving parts that can add up to a major expense if they are not handled with a strategic focus. The key concepts for seamless and cost-effective ecommerce fulfillment are organization and efficiency. With those in mind, here are some simple improvements you can make to your fulfillment process to save on costs. More...

How to Successfully Implement Shipping Offers: Part 1

In past posts, we’ve covered the benefits of free shipping promotions and how they can be an easy way to increase business. But, just because free shipping is easy to offer doesn’t mean every ecommerce site has the ability to shoulder the associated costs. Luckily, “free” isn’t the only shipping option you can use to entice customers to complete the checkout process, and absorbing the costs may be easier than you think. More...

How to Reactivate a Customer’s Buying Cycle

If repeat customers are your best customers, then it pays to try and keep them in a consistent buying cycle. If you notice that you have a large amount of customers who have gone months without making a purchase on your ecommerce site, it may be time to initiate a reactivation strategy to influence new purchases from old customers.  More...

Strategies to Make the Most of a Free Shipping Promotion

When consumers weigh their options between buying from a brick-and-mortar store or an ecommerce site, shipping costs are definitely the strongest disadvantage any ecommerce site has. Every ecommerce operation would offer free shipping if it didn’t have such an impact on the bottom line. That’s why when you decide to run a free shipping promotion, you need to make it count. Keep these tips in mind to help make your next free or flat rate shipping promotion more effective. More...