Free-Shipping Strategies and Tips

Free shipping is a sure-fire way to knock a customer off the fence and into the checkout process. Of course, such an offer is not without its costs. That’s why when you decide to run a free shipping promotion, you need to make it count. Here are some smart ways to approach your next free shipping promotion to maximize ROI. More...

Different Types of Shipping Offers

If you find your ecommerce sales dragging, a shipping promotion is a tried and true way to get your products moving again. To come up with a shipping promotion that works for your situation, you should consider the makeup of your customer base and logistics of your company. To help you come up with a great promotion, here are the three major types of shipping deals you could offer. More...

Determining the Shipping Costs for Your Customers

It can be difficult enough to nail down what your shipping expenses will be as an ecommerce company. Deciding what to charge your customers for shipping can be even more difficult. Ideally, you could just charge your customers the same shipping costs that you pay – but that poses lots of potential problems. For one, there are many variables that determine your shipping costs as an ecommerce company. There are various surcharges that may apply depending on package size and delivery location. Plus, if you outsource your order fulfillment and/or have negotiated shipping discounts, you won’t really be able to give customers an accurate shipping quote until the very end of the checkout process – which can lead to cart abandonment. More...