Which Fulfillment Metrics You Should Track, and Why

Well-organized data tracking is not only important for sales and marketing - it's also critical for understanding your fulfillment capabilities. Fulfillment providers track a variety of metrics to help you ensure product availability, accurate shipping times, and operational efficiency. Below, we define some important metrics and explain why you should be reviewing with your 3PL provider on a regular basis.    

Transportation Time & Cost

Shipping times and costs directly factor into your customer experience. Monitoring the average time-in-transit and transportation cost per package enables you to spot opportunities for improvement.

Units Fulfilled Per Hour

The number of units your fulfillment team can process per hour helps determine your throughput. Once you know what your capabilities are, you can proactively provide resources to your fulfillment team during product promotions or peak sales periods.

Average Units Per Order

The average number of product units required to fulfill an order is good information to have, from an operational standpoint. For example, a business averaging one unit per order can usually operate with fewer employees in the fulfillment department than a business that averages 10 units per order. You can use this information to ensure you have the right amount of staff for the holidays, or other peak seasons.

Average Lines Per Order

Lines represent the variations available for each of your product units. As an example, if a t-shirt is a product unit, then each color and size is a different line for that unit. Similar to the units per order metric, tracking the average lines per order is useful for operational planning – a higher average could indicate the need for more warehouse space (to ensure there is enough stock for each line) and more employees to pick, pack, and ship each order.

Tips for Increasing Form Conversions & Signups

It’s imperative to stay in touch with the people who buy from your ecommerce site to learn about their tastes and keep them posted about changes in your product offerings. Ecommerce has lots of options to help you acquire customer information, but user-submitted forms are the most popular and can be the most useful. However, you should ask yourself whether you are making the most of this data acquisition tool. Since optimized forms can lead to a stronger customer foundation, use these tips to make your forms more successful. More...

Email Metrics you should be Tracking

The data analytics behind emails can teach you a lot about your customers and their behavior. The data you can glean from email marketing can help you diversify your efforts, identify weak points, and improve the effectiveness of campaigns. As you prepare your email campaigns for the holiday season, make sure you’re tracking the following metrics. More...

Which Data to Watch to Increase Business

Understanding the big data collected by your ecommerce site is important for growing your audience and sales numbers. But, the industry uses the term “big” data for a reason. Which areas should you focus on for the best ROI? In today’s industry, you need to focus on data that helps you better understand your customers and enables you to create a strategy of improvement. The following areas should do just that. More...