How to Manage Your Business Reputation Online

From a consumer’s standpoint, one of the disadvantages of buying from an ecommerce site is that there is no physical feedback. They can’t check out the quality of the store, interact with sales personnel, or handle products. Therefore, consumers tend to rely heavily on reviews when deciding whether or not to place an order with an ecommerce site. In a survey from Dimensional Research, 86% of the people who reported reading online reviews claimed that negative reviews influenced buying decisions. Positive reviews influenced 90% of the buying decisions. More...

Customer Follow Up, Part 1: Using Custom Email to Stay Connected

Relationships form the heart of the traditional business world. Customer engagement and follow-up contact is one of the keys to success in the online retail space. You may think that your product catalogs and newsletters do the job of following up with your customers, but remember: selling language isn’t always effective. Sometimes a personal touch, however small, is the most effective. More...

How to Increase your Peak Season Performance

Depending on your industry, your ecommerce site can experience ups and downs throughout the year when the demand for your products increases and decreases. When interest in your site is at a peak, it’s time to take advantage of that demand and make as many sales as possible. By tweaking your sales and shipping process, you can boost your bottom line even more during these times.  More...