Customer Portals Explained

A customer portal (aka a customer extranet) is a private, secure website that enables businesses to share files and information with customers. Whenever a user looks for answers to their questions from a customer service page, or through a customer service app on their phone they are using a “portal.” More...

Knocking a Customer off the Fence: Encouraging Purchases and Return Customers

Ecommerce companies already use lots of resources to get users talking about their products and interacting with their website. Still, the most difficult part is getting customers through the checkout process without abandoning the transaction. Most of the time, customers abandon carts because they have second thoughts; they search elsewhere for more information on prices, performance, and similar products. More...

How to Collect Feedback for a Better Shopping Experience

As we’ve covered before, the user experience of your ecommerce site can be one of the most important keys to its success. While you may be able to find some design flaws or suboptimal processes on your own, sometimes it’s better to get a different set of eyes to give you feedback. And who better than your customers? By implementing some of the below features, you can encourage your customers to leave constructive criticism that you can use to improve your ecommerce site.  More...

The Benefits of Back-in-Stock Alerts

On one hand, it’s great if your ecommerce site has out-of-stock items – it means you’ve sold them all! On the other hand, they can cause bouncing website traffic and cart abandonment. If the item will be restocked, the product page should not be removed your site. Rather, you should implement a back-in-stock alert for your customers. More...