How to Manage Your Business Reputation Online

From a consumer’s standpoint, one of the disadvantages of buying from an ecommerce site is that there is no physical feedback. They can’t check out the quality of the store, interact with sales personnel, or handle products. Therefore, consumers tend to rely heavily on reviews when deciding whether or not to place an order with an ecommerce site. In a survey from Dimensional Research, 86% of the people who reported reading online reviews claimed that negative reviews influenced buying decisions. Positive reviews influenced 90% of the buying decisions. More...

Customer Follow Up, Part 1: Using Custom Email to Stay Connected

Relationships form the heart of the traditional business world. Customer engagement and follow-up contact is one of the keys to success in the online retail space. You may think that your product catalogs and newsletters do the job of following up with your customers, but remember: selling language isn’t always effective. Sometimes a personal touch, however small, is the most effective. More...

eCommerce Site Design Philosophy 101

Many ecommerce professionals – especially those just starting out or launching a new site – consider the “design” of their site as whatever makes it pretty or eye-catching. As such, the design is the last thing to be worked on before an ecommerce site launches. However, that line of thinking can cause hurdles in the success of the website. More...