How to Minimize Return Orders

In a previous blog post, we discussed why it’s important to have a returns policy that is lenient toward your customers. However, while a more lenient (i.e. in favor of your customers) return policy can drive sales and build consumer trust, it will cost you more for every return. To combat this, you’ll need to reduce returns as much as possible. Your ecommerce company will be better for it, but not without some effort and thoughtful content creation. Here are some steps you should take to decrease your returned orders. More...

Why You Need to Work on Your Returns Policy

One of the main drawbacks about shopping online is that you can’t really “see” an item before you buy it. Unless you’ve been showrooming, you’re putting your trust in the online retailer that the item will meet your expectations when it arrives. That said, return policies are an important factor in the success of ecommerce businesses. Let’s look at why. More...

How to Collect Feedback for a Better Shopping Experience

As we’ve covered before, the user experience of your ecommerce site can be one of the most important keys to its success. While you may be able to find some design flaws or suboptimal processes on your own, sometimes it’s better to get a different set of eyes to give you feedback. And who better than your customers? By implementing some of the below features, you can encourage your customers to leave constructive criticism that you can use to improve your ecommerce site.  More...

How to Run a Referral Program

You’ve probably experienced the power of referrals from your friends many times in your personal life. When a friend you trust recommends a new restaurant, recipe, or product, you’re more convinced that it’s worth your time. According to eMarketer, 68% of Facebook users are more likely to buy a product that has been referred by a friend. On top of that, Nielson data shows that 90% of consumers rely on friends’ recommendations when making purchases. More...