The Benefits of a Customer-Friendly Returns Process

A tedious, red tape-covered returns process can scare off potential new customers, and turn into a nightmare for customers who have a return issue. Streamlining returns will do wonders for your reputation and build customer trust. If you can turn your returns process into something hassle-free for customers – you can use that as a selling point to increase your sales. Simplified returns show customers that you stand behind your products and that you’re willing to fix any issues that cause returns. More...

Effective Upselling Strategies for Ecommerce

As you may know, retaining customers is cheaper than acquiring new ones. That's why upsells are important – they increase customer satisfaction with the purchase, while increasing your revenue.
But, there is a fine line between being helpful, and annoying solicitation. Upselling in ecommerce is harder because you don’t know a customer’s needs and attitude, so you can’t customize your upsell. And of course, it doesn’t take much at all for a customer to abandon a cart, and intrusive upsells can do this. Use these tips to refine how your ecommerce site offers upsells. More...

How to Minimize Return Orders

In a previous blog post, we discussed why it’s important to have a returns policy that is lenient toward your customers. However, while a more lenient (i.e. in favor of your customers) return policy can drive sales and build consumer trust, it will cost you more for every return. To combat this, you’ll need to reduce returns as much as possible. Your ecommerce company will be better for it, but not without some effort and thoughtful content creation. Here are some steps you should take to decrease your returned orders. More...

Why You Need to Work on Your Returns Policy

One of the main drawbacks about shopping online is that you can’t really “see” an item before you buy it. Unless you’ve been showrooming, you’re putting your trust in the online retailer that the item will meet your expectations when it arrives. That said, return policies are an important factor in the success of ecommerce businesses. Let’s look at why. More...

How to Collect Feedback for a Better Shopping Experience

As we’ve covered before, the user experience of your ecommerce site can be one of the most important keys to its success. While you may be able to find some design flaws or suboptimal processes on your own, sometimes it’s better to get a different set of eyes to give you feedback. And who better than your customers? By implementing some of the below features, you can encourage your customers to leave constructive criticism that you can use to improve your ecommerce site.  More...