How to Keep Your Product Reviews Authentic

Today’s consumers are savvy enough to research products online before buying them – according to a survey from PowerReviews, about 95% of consumers consult customer reviews while making a purchase decision. By supporting product reviews on your website, you can attract these types of consumers. As an added benefit, well-rated or reviewed products are prime subjects for promotional and marketing materials. More...

Maintaining a Positive Image in Ecommerce

In ecommerce, consumers can’t assess the quality of the store, interact with sales personnel, or handle products – like they would in a brick-and-mortar setting. As such, consumers rely heavily on user reviews and overall brand reputation when deciding whether or not to do business with an ecommerce site. To ensure your customers are having satisfactory experiences with your ecommerce site, prioritize the following. More...

Little Things you can do to Retain Customers

In ecommerce, returning customers are your bread and butter. Once the hard work of getting their attention, trust, and first purchase is completed, they tend to buy more (and more often) from you. In fact, returning customers generate about three times more revenue than new customers. Keeping customers engaged and coming back to your site is critical for ecommerce success. Internet marketing efforts like email newsletters and a social media presence are good for accomplishing this, but the other half of customer retention is providing customers with a good experience the first time (and every time) they purchase from you. Below are some small ideas that can go a long way toward leaving a good impression on your customers - encouraging them to shop again. More...

Tips on Fulfilling Deliveries for Large Products

In an ecommerce sale, your interaction with a customer doesn’t end with the checkout. It ends after they satisfactorily accept their shipment. For ecommerce merchants who sell large and/or heavy products, the final leg of the product’s journey to the customer can be very costly – especially if the item is returned. Follow these pre-delivery tips to ensure customer delivery-satisfaction for large products. More...

The Advantages of Custom Packaging

For many e-tailers, custom packaging is seen as a sub-optimal use of operating funds. To them, “custom packaging” is just another way of saying “branded packaging,” and since customers already know who is sending the package, what’s the point? In reality, custom packaging is a little more complex than that. And with the current focus on DIM shipping and logistics reevaluation, many e-tailers are learning about the benefits of customized packaging for their products. More...